IKEA will open its doors to its first ever global festival on September 16, celebrating the best of life at home.
The mothership has already lined up an impressive list of home tours, cooking classes, concerts and home makeovers for the 24-hour virtual festival. And she’s calling us all to attend.
The best thing? The setting.
The festival will take place in everyday homes, studios, and neighbourhoods, living rooms, kitchens, bedrooms, and backyards. These otherwise private spaces will be turned into virtual stages for performances and experiences.
All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world. The experience is for free, open to everyone.
“This is a new kind of experience IKEA wants to offer, celebrating, connecting, and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises,” says Erika Intiso, Managing Director of IKEA Marketing and Communication AB.
The main stage for the festival is on IKEA.com/festival. There will also be rooms for discussions on current topics and IKEA news to offer visitors a broad choice of experiences.
The IKEA Festival room sets:
My Home Turf
Home is anywhere that feels like…well, home. Join artists such as MØ, Kanis, Niki and Masego as they show their cities, neighbourhoods, and communities – and treat you to a performance.
Turn up the volume and enjoy concerts – straight from the most personal, intimate stage around the world: people’s homes.
Open the door to delicious-smelling kitchens all over the world and be inspired by chefs cooking up old and new favourites. Chefs are among others Pasta Queen and Paul Svensson.
Don’t stop the music – you’re invited to a marathon set of club music, straight from the DJ’s own home. DJ’s playing is Kaytranada, Loraine James and ZULI, to name a few.
Welcome to a global tour, as strangers and some well-known personalities like Ilse Crawford share what’s inside the most important place in the world: their home.
Go back in time and explore everything that has made and shaped IKEA: the good, the bad, the beautiful and the ugly.
Travel the world and meet our co-workers and collaborators right now – in-store, at the factory, at the office or in the studio, such as former collaboration partner Virgil Abloh.
Ideas and guidance for creating better storage, a more cooking-friendly kitchen or simply accessorizing in a fun, vibrant way.
Shopping with …
Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at the local IKEA store.
Join a conversation about the joys and frustrations that make up everyday life at home. IKEA co-workers meet with profiles like surfer Kassia Meador, astronaut Christer Fuglesang and adventurer Renata Chlumska.
IKEA Festival 2021 full programme:
Get a pdf copy here and circle highlights such as visiting Virgil Abloh, the Creative Director of Louis Vuitton (12:oo-13:00) and dropping into British designer Ilse Crawford’s home (22:00-23:00).