Trademark Talks: Let’s settle this face to face


It’s been a while since my last update on the trademark dispute with IKEA. After the call, there were several more and on one of those calls, I was asked whether I would like to come over to discuss the matter face-to-face. And at the same time, visit IKEA Sweden and the IKEA Concept Center in Delft, The Netherlands.

“Is the sky blue?”
“Is my mother a woman?”

Yes! Yes! I could hardly stop myself from squealing.

After a few weeks of deciding on dates and flight arrangements, my trip is confirmed.

On my arrival, I will be visiting Älmhult, the birthplace of IKEA. I have heard much about Älmhult and am excited to see what goes on behind the scenes. The next day, I will head towards Delft to visit the IKEA Concept Center which is essentially a hands-on environment to test the IKEA experience.

I believe the trademark discussions will happen in Delft.

They have not given me any framework or proposal on how we can go forward. From our conversations, it seems to lean towards exploration and “mapping out a solution together and then … the lawyers will have to find a way to make it work.” I am keeping my fingers crossed and am cautiously optimistic. I will do my best to negotiate the right solution for IKEAHackers.

If you are interested to track along with me, here is my itinerary:
18th August – Leaving Kuala Lumpur
19th August – Älmhult
20th August – Delft
21st – 30st August – Free and easy
31st Aug – Return to Kuala Lumpur

I will be posting periodic updates on IKEAHackers Facebook page as the trip progresses. Do join me on this trip.

After the two days with IKEA (and the heavy lifting hopefully done), I am taking time to roam The Netherlands (and Denmark, perhaps?) It’s a long way to travel from home and I am definitely not leaving without seeing more of this part of the world. My plans are not firmed up for this leg of the trip, so do let me know if there are any MUST GO places.

Lastly, if you happen to be in Älmhult or Delft and our paths cross, please come up and say “Hej!” I would love to meet you and thank you personally for your support.