The combinations of answers lead to a custom Pinterest board, tailored to the customer’s interests and tastes. In short, customers get a curated mood board filled with IKEA items, making it easier to embark on a Renocation.
“At a time when many of us are looking to turn our home projects into a reality, IKEA wants to help consumers refresh their space with products and solutions inspired by places outside of the home, like the beach or a favorite bistro,” said Paul Anderson, IKEA U.S. home furnishing and retail design leader.
How did my Renocation go?
I took the Renocations quiz, opting for a beach holiday. After 4 clicks, Pinterest gave me my “Seaside Cafe” board.
I must say the board is pretty spot, with pins of themed looks and individual products.
Rather than a dedicated page for the themed look with all the products listed, my click landed on a page featuring a cushion. For the rest of the items, I would need to trawl through IKEA’s website.
Understandably, creating dedicated landing pages would be tedious and not the best use of resources for a limited-time campaign, but IMHO, a seamless inspo-to-check-out will make this campaign a lot more meaningful.
Nonetheless, it’s a fun campaign. Especially if you love Pinterest and curating moodboards for your renovation projects. This is a nifty way to fill the board up with inspiring images.