Furniture giant IKEA is making waves in the gaming world by offering real people the chance to work in a virtual store on the Roblox platform – and get paid for it.
Named “The Co-Worker Game,” this virtual experience allows players to engage in IKEA’s digital universe, fulfilling various roles within the store. According to IKEA, fans can “live their home furnishing dreams and get paid for it,” with a limited number of paid positions available. Applications are open until June 16, with the game launching on June 24.
Here’s the deal:
- Roblox is an online platform and game creation system that allows users to design, share, and play games created by other users.
- IKEA is the first brand to offer paid work on Roblox.
- They’re looking for ten new co-workers to fill paid positions within the virtual store.
- Virtual co-workers are paid £13.15 / €14.80 per hour (roughly $16.80), matching the hourly pay rate for a London IKEA co-worker.
- As a virtual IKEA employee, you’ll help other players design their dream homes, work across various store sections like the Showroom and Bistro, and even serve up some pixelated meatballs.
- Like employees in physical stores, there are also opportunities to get promoted.
Think you’re a good fit? Here’s how to apply to work as an IKEA Co-Worker on Roblox
- You must be 18 or older and live in the UK or Republic of Ireland.
- Applications close on June 16, with the game launching on June 24.
- If shortlisted, you’ll attend a virtual interview between June 14 and 18.
- Visit their website to apply.
IKEA’s Debut In Mainstream Gaming
Their foray into mainstream gaming is part of a broader recruitment campaign themed “Careers Done Different.” This initiative marks the first phase in IKEA’s strategy to attract a new generation of co-workers by showcasing its unique approach to career development and opportunities.
“The immersive experience offers players a chance to explore IKEA’s distinctive career paths, where non-linear career journeys and lateral department moves are common,” IKEA stated.
Alongside the paid co-workers, the broader Roblox community, gamers, and IKEA fans alike will be able to work, explore, and experience the virtual world of IKEA on Roblox. They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organize the space—all with the chance to win exclusive IKEA UGCs.
If you’re an IKEA fan who loves gaming or someone who wants to “IKEA hack” your career, this is your chance to be part of something groundbreaking. Apply here before June 16.
What is Roblox?
Roblox is an online platform and game creation system that allows users to design, share, and play games created by other users. Launched in 2006, it has grown into a massive virtual universe where users can create their own 3D worlds and experiences using Roblox Studio, a game development tool provided by the platform.
Players can explore various user-generated games and activities, from simple obstacle courses to complex simulations and role-playing adventures. With a strong emphasis on community and creativity, Roblox has become a popular destination for gamers and developers, boasting over 77.7 million daily active users.
The platform also incorporates social features, allowing users to interact, collaborate, and monetize their creations through in-game purchases and virtual currency Robux.
However, it has faced criticism for allegedly exploiting young developers, a claim Roblox denies.