And it could not have happened without your support. Every email, twit, comment and message that you have sent in support of IKEAhackers has led to this moment for us – that it is possible for fans to cause a ginormous corporation to rethink its actions. THANK YOU! I am very grateful, moved and humbled by your outstanding support over the last few days. I love you guys to bits.
*Insert: Jules does happy dance!!*
So, yesterday evening I received an email from Anders of Inter IKEA Systems BV asking me to get in touch. I did and he told me he was having lunch! (So good to talk to a human who eats!) Later he called back to express that IKEA would like to dialogue with me to find a new way forward. What does that mean? I don’t know yet. But I am hopeful, though my guard is still up. From our conversation, I do not have to make any changes to IKEAhackers (including the ads) till we settle on an agreement.
In a statement they issued (published by Jennifer on Yahoo! Homes) they said “We want to clarify that we deeply regret the situation at hand with IKEAhackers. It has of course never been our ambition to stop their webpage. On the contrary, we very much appreciate the interest in our products and the fact that there are people around the world that love our products as much as we do. We are now evaluating the situation, with the intention to try to find a solution that is good for all involved.”
Will IKEAhackers still move to a new domain?
It depends on the details of the new “solution” and whether the terms are acceptable. If they are not, then the move may still happen.
What will happen next?
I will wait for them to propose a new agreement. Stay posted and I will update you when I have news. You may want to sign up for my mailing list so you won’t miss any developments on this situation.
On the whole, I am so excited I could pee in my FRAKTA pants.