If there’s one thing IKEA is good at hacking, it’s advertising. They’ve done some brilliant work over the years and now, they surprise us again. With pee, no less. It may sounds gross, but the concept is genius.
The headline says:
“Peeing on this ad may change your life.”
The IKEA ad then continues, “This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad.”
If you’re pregnant, peeing on the target area will unlock a special offer for you.
Here’s a video showing how the ad works.
Developed by Swedish agency Åkestam Holst in collaboration with Mercene Labs, the technology on the ad is similar to that in pregnancy-test kits. On detection of pregnancy hormone hCG, the page will reveal a discounted price for the Sundvik crib, reduced from 995 krona to 495 krona. The ad is currently running in Amelia magazine, a leading women’s magazine in Sweden.
Jules Yap started IKEAHackers.net in 2006 as a personal blog to showcase the most impressive IKEA hacks from all over the world. Since then, she has learned a lot more about power tools and DIY. Her site has helped thousands modify IKEA furniture with step-by-step tutorials, craft projects and home styling.