Lately, I can hardly keep up with new product announcements from IKEA. The mothership seems to be firing out new collections at a fast and furious pace.
Just a few weeks ago, they announced OMEDELBAR, the goth and glam collection. And then on @ikeatoday, they gave a sneak peek of FREKVENS, a party range? (I don’t know how else to term it) in collaboration with Teenage Engineering. It features an electronic choir, vinyl player, party lighting and everything you need to throw a really good party.
There’s a lot going on at IKEA. And some of it is really good news. Like the DJUNGELSKOG, IKEA’s soon to be launched kids range that has sustainability at its core.
Besides looking so darn cute, it’s made from all things good, using the latest in eco-friendly techniques.
DJUNGELSKOG, which means Jungle Forest in English, has a big mission, Agnieszka Lachowicz, Children’s Sales Leader, IKEA UK and Ireland, explained in a feature in Ideal Home. “We believe that when children play together they connect, learn and grow — and through DJUNGLESKOG we are focused on ensuring that children learn about the environment and become more aware of protecting it,” says Agnieszka Lachowicz, Children’s Sales Leader, IKEA UK and Ireland. “We also hope it will help educate on animals at risk and build a love that will hopefully lead to the protection of these species in the future.”
IKEA’s new kids range has sustainability at its heart
The range features soft furnishing, toys and books aimed at kids aged from three to seven. Parents can use the books to teach children about at-risk animals and caring for the environment.
And more good news. IKEA uses pigment paint — a process which uses 40% less water compared to traditional printing techniques — on all soft furnishings in the DJUNGELSKOG range. The cotton used for the range is all from sustainable sources in compliance with IKEA’s Better Cotton Initiative.
The cute forest jungle kids range will be available in stores and online from April.