Now, IKEA Japan is debuting the Swedish company’s first official apparel capsule, in a few days time, at its Harajuku branch in Tokyo. There’s no news as to whether the limited edition collection will be released in other markets.
In a news release, it says, “High end fashion brands have paid homage and brought IKEA’s design to the catwalk, whilst fake logo t-shirts are commonly seen in the streets of Tokyo. Now it’s time for the real thing with the launch of the ‘EFTERTRÄDA Collection’.”
‘EFTERTRÄDA’ means ‘successor’ in Swedish. And it seems to hint at a serious push by the giant furniture company to venture into fashion.
The collection is developed by IKEA Japan, in partnership with IKEA of Sweden. IKEA Japan claims that EFTERTRÄDA is inspired by, and made for, the people of Tokyo.