This most inspiring archive is now at the IKEA Museum and online.
The IKEA 2021 catalog is rolling out progressively across the IKEA empire. Canada and Sweden (of course!) seems to be the first few countries to have uploaded the digital version to their website. So, if you’re dying for a sneak peek, click those links above.
But before we run ahead with the new 2021 catalog, IKEA wants us to remember the old ones.
The exhibition takes you behind the scenes and shows you how one of the world’s most widely distributed printed works has been produced and has changed over the years – from basic product pictures, to furnished rooms and 3D design.
A fun activity in this exhibition is to photograph yourself on the cover of the 1973 and the 2021 catalog.
Go back in time to 1973.
After the perfect shot, print the photo and keep it as a souvenir.
Along with the onsite exhibition, they’ve also launched a new digital archive of IKEA catalogs from the last 70 years on the IKEAmuseum.com website.
That translates to thousands and thousands of pages to geek out on.
You can browse through each page of the Swedish catalogs.
In them, you may find a few regular friends, like the IVAR, in this kinda James Bond set-up.